Cleansing, Advanced: A New Evolution of Active Renewal Cleanser
What if award-winning excellence was just the beginning? This year, we challenged ourselves to raise the bar yet again, uncovering ancient wisdom and incorporating the latest technological advances to create an even more advanced evolution of the award-winning Active Renewal Cleanser, designed to deliver even more radiant results than we once believed possible.
For the past year, we have been keeping a secret: "the best" was about to get even better. Even as the beloved Active Renewal Cleanser continued to garner awards and was heralded as the industry's "Best Cleanser," our team was already working behind the scenes on a way to evolve the formula even further.
To our founder and CEO April Gargiulo, becoming the standard for excellence has never been the finish line. Raised by a family of growers and fine winemakers, April understands that to become a true master craftsman, perfecting your craft once is never enough. Instead, you must commit to being a lifelong student, dedicating yourself to a quest for the best possible results.
In Pursuit of Perfection
"I am constantly talking to growers, formulaters and herbalists; friends and colleagues who are as curious as I am about how to forge an even deeper connection with the natural world," says April. "This connection is ultimately why our formulas have such a positive impact on the skin. When I uncover a new technique or ingredient that can strengthen that connection, I start thinking about how we can bring it to our formulas."
This constant pursuit of new knowledge led her to an opportunity to create an even more advanced version of Active Renewal Cleanser, a dual-phase formula already known for its multi-beneficial results. "We've taken over a decade of learning and applied equal parts ancient wisdom and modern technology to this formula to amplify the results even further," explains April.
Ingredients like butcher's broom, cypress and frankincense, now even more powerfully concentrated, are used to invigorate or "wake up" your skin, while dandelion, Kakadu plum and other brightening botanicals banish dullness and leave your skin energized for the day ahead.
My skin literally feels bouncy after rinsing, which is a word I've never used to describe a cleanser before. It feels like I just had a spa treatment, especially when I leave it on my face for a few minutes as a mask.
— An early tester of the even more advanced Active Renewal Cleanser
By tapping into the innate intelligence of these whole plants and allowing them to connect even more directly with your skin, Active Renewal Cleanser now goes far beyond a typical cleanse, offering your skin a harmonious blend of nutrients that work together to prep your skin for the rest of your skincare ritual and strengthen it for months and years to come. Combining a makeup remover, thorough cleanser and a brightening flash mask in one, this more advanced formula doubles down on everything that made the original a revolutionary success and then some.
"We believe that true quality comes from never settling, even after you've created something exceptional," says April. "I'm so excited to share this amplified formula with our community, because it delivers even greater benefits than I expected."
