The 5 Basic Principles of Healthy Skin
What does well-functioning, healthy skin need? With ever-changing trends, it can be easy to lose sight of the basic, foundational needs of every complexion. But healthy skin is our passion and North Star, and we believe the best way to honor our bodies and ourselves. Read on for a primer on caring for your skin and coaxing out its natural, healthy glow.
Cleanse
Daily cleansing removes the surface layer of makeup and dirt from your skin, along with pollutants from the air that can negatively impact skin’s health. When skin is clean it can more easily absorb whatever you put on it, which helps the products in your routine work more effectively. Active Renewal Cleanser is a thorough oil and water-based cleanse at once, while also serving as a brightening treatment step.
Hydrate
After cleansing, the next step is to ensure your skin is properly hydrated. Besides dry, flaky skin, another tell-tale sign of dehydrated skin is breakouts. When skin is parched, it compensates by producing excess oil, bringing with it clogged pores. We formulated Active Treatment Essence with natural humectants to increase water content in the skin cells, alongside key barrier protectors.
Exfoliate
Each cell in our body has a life cycle. By removing the top layer of dead skin cells, you can reveal fresher, more supple skin beneath. But when it comes to exfoliation, go easy. Over scrubbing can damage the skin’s protective layer, especially for those with sensitive skin. Active Treatment Essence is a gentle micro exfoliator, using natural acids and plant enzymes to dissolve the bonds between the undesirable dead skin cells and letting them fall away.
Moisturize
Moisture is a separate but equally important principle for healthy skin. Think of moisture (oil) as the seal that keeps hydration (water) locked into skin, while nourishing and supporting the natural barrier of your complexion. It can also visibly lessen the appearance of fine lines and uneven texture. The oil-based Active Botanical Serum also includes powerful phytonutrients, phytoceramides and fatty acids to support healthy skin.
Protect
Maintaining a healthy, strong skin barrier is crucial to protect your skin against free radicals, pollution and sun damage and keep it balanced. Active Botanical Serum is formulated with powerful skin-defenders and free-radical fighting agents that help shield the skin from environmental stressors. These include vitamin A (as beta-carotene) as well as a suite of fatty acids like omegas 3, 7 and 9, which also help support healthy collagen levels.
