The Keys To Your Best Ever Cleanse
Daily cleansing of your skin has two essential purposes. First, it removes the surface layer of makeup, dirt and pollutants from your skin, preventing clogged pores and breakouts. Secondly, a clean canvas preps the complexion for the following hydration and moisture, allowing the products to sink in more efficiently and effectively. It sets the stage for the rest of your skincare routine.
Twice the Clean
A phrase you hear often is “double cleanse.” This is when you start with an oil-based formula that breaks down makeup, sunscreen and dirt on the surface of your skin. You follow that with a creamy or water-based formula that emulsifies the oil, allowing everything to rinse away clean. When we set out to create our first face wash, Active Renewal Cleanser, we realized we already had this extraordinary capability. What’s more, we could harness them both in one innovative step.
The answer lies in our proprietary Phyto Radiance InfusionTM, the heart of all our products. This extraordinary process contains both oil-soluble and water-soluble infusions. Our goal was to combine them to achieve the performance of a double cleanse in a single step. And that is what we did. The oil properties help break up and melt away all of the makeup, sunscreen, and build-up on your skin. At the same time, the water-soluble infusion emulsifies that oil-soluble infusion to wash everything away gently and thoroughly.
The masterful formula of Active Renewal Cleanser comes in at the perfect pH level so that your skin feels supple, hydrated and nourished...
Balance Is Everything
Proper pH balance in the skin is something that is often overlooked for the sake of a showy, foamy or bubbly cleanse. Cleansers that create loads of suds often throw off the optimal pH of the skin (between 4.7 and 5.75), which is considered neutral. Why? Those bubbles and foam are usually the end product of unnatural sulfates. It is purely for show as they often strip the skin leaving it feeling taut or stripped. Conversely, some can leave a film behind, preventing any proceeding product from sinking in. The masterful formula of Active Renewal Cleanser comes in at the perfect pH level so that your skin feels supple, hydrated and nourished, the optimum conditions to receive the hydration and moisture steps that follow.
In Circulation
The physical act of moving a cleanser around your face is doing something for your skin on top of the formula itself. It creates circulation under the skin, which is vital as this action brings fresh oxygenated blood to the surface of your skin, which helps to heal, brighten and maintain healthy, balanced skin. We wanted to supercharge this natural process. Enter the potent botanicals cypress, frankincense and bilberry–which have been used for centuries to help increase circulation. When you wash Active Renewal Cleanser off, not only is your skin perfectly prepped for the next steps, it has an energized look and feel, like you have just finished the best cardio workout.
