Nature’s Best Firming Brightener: Vitamin C
As hero ingredients go, vitamin C is one of those hardworking skin essentials that belong in every routine. Famous for its brightening and firming abilities, vitamin C is also a powerful antioxidant that supports healthy collagen levels in the skin. Used daily, vitamin C will pay dividends now and in the future for every skin type and age. Among its many benefits, Active Treatment Essence ensures your complexion’s daily dose of renewing, brightening, glow-inducing vitamin C is completely covered. Explore why vitamin C is such a skincare staple and how our powerhouse Essence was formulated to be your ideal vitamin C step.
Why Vitamin C Is So Essential
Vitamin C is one of the most tried-and-true, skin-revitalizing ingredients of all time, reliably working its wonders year after year. A naturally occurring antioxidant, it helps neutralize free-radicals and shield skin from environmental stressors like pollution, UV exposure and even clears pores. What’s more, the natural acidity of vitamin C serves to stimulate collagen production and give cellular turnover a supportive boost, so skin appears more youthful and firm. As a big-time brightener, vitamin C also inhibits the production of melanin, which helps to reduce discoloration and lessen the appearance of existing dark spots, evening out skin tone. With such an impressive list of attributes, it’s no wonder daily use of vitamin C is one of the most reliable ways to refresh and radically renew the complexion.
Why are antioxidants so crucial? In short, they prevent or reduce damage to our cells by neutralizing the formation of reactive molecules known as free radicals. Studies show that consuming antioxidant-rich foods helps your body to fight off free radicals that can weaken our innate defenses. In the same way, topical antioxidants protect our skin by offsetting harmful external stressors like UV damage and air pollution.
Nature’s Best Vitamin C Sources
Because vitamin C is not something our bodies can naturally synthesize, we have to source it in our diets from fruits and leafy greens, and apply it topically via our skincare to really reap its benefits. Among the nourishing, water-soluble nutrients found in the aqueous formula of Active Treatment Essence is vitamin C in clinical percentages active enough to replace a stand-alone vitamin C serum in your routine. To source our vitamin C we turn to some of nature’s most extraordinary botanicals. For instance, the little known Kakadu plum, which grows in Northwest Australia, has the highest levels of vitamin C of any plant in the world, with more than 100 times the vitamin C content of an orange, and the acerola fruit isn’t far behind, with one of the highest percentages of vitamin C of any known plant. Our three-week Phyto Radiance Infusion process protects the integrity of the valuable nutrients found in our ingredients, harnessing every bit of their renewing vitamin C and delivering it in perfectly calibrated amounts to your skin.
Protecting Vitamin C’s Potency
Given its hero-ingredients status, vitamin C is prolific in skincare, but it also presents a unique formulation challenge and, if not handled correctly, loses all potency. It is notoriously unstable when exposed to light, air and even water, and easily oxidizes, making a once powerful ingredient largely ineffective. Leveraging the latest advancement in natural science, Active Treatment Essence contains a stabilized form of vitamin C, and our aqueous formula ensures instant absorption, so nothing is lost to oxidation on the surface of the skin. To further ensure lasting activity, our dark glass bottles prevent light exposure. And, with a formula gentle enough for daily, morning and evening use, Active Treatment Essence ensures your complexion can take full advantage of vitamin C’s many benefits for noticeable brighter, radiant skin.