A meticulously formulated product deserves an equally thoughtful mode of application. Our signature application methods were developed in conjunction with the formulas for Active Renewal Cleanser, Active Treatment Essence and Active Botanical Serum to ensure you get the most from your skincare. Carefully tailored to each product’s unique qualities and place in your routine, our Pat/Press Method™ and Push/Press Method™ are an important part of our three-step regimen your skin will respond beautifully to.

Order of Application

Active Treatment Essence and Active Botanical Serum are both formulated to easily and fully absorb into the skin, but application order is important to achieve radiant results. The hydrating Active Treatment Essence is always your first step after cleansing with our Active Renewal Cleanser. If skin cells are hydrated, it improves overall dermal function while keeping the effects of dehydrated skin (excess oil, clogged pores) at bay. Hydrated skin also accepts actives more readily and deeply, improving the performance of subsequent products. Follow Essence with the moisturizing Active Botanical Serum, our performance-driven face oil that nourishes and soothes the skin while strengthening the lipid barrier. By finishing with a fatty acid-rich moisture step like Active Botanical Serum, you lock in vital, balancing hydration.

How To Apply: ACTIVE RENEWAL CLEANSER

For maximum radiance, follow the steps below when applying Active Renewal Cleanser. For best results, use daily, morning and evening.

1. DISPENSE
Dispense 2-3 pumps of cleanser into damp hands.
2. ACTIVATE CLEANSER
Rub hands together to activate cleanser and apply to the face. Massage in a circular motion to create a gentle foaming action for 30-60 seconds. Rinse with cool water.
3. COMPLETE THE ROUTINE
For a beautifully simple and effective routine, follow with Active Treatment Essence and then Active Botanical Serum.

How To Apply: ACTIVE TREATMENT ESSENCE

We developed our Pat/Press Method™ of application (along with our spray cap applicator) to align with how the skin best absorbs water-based formulas to maximize the performance of Active Treatment Essence. This gentle pat, press and release motion helps facilitate full absorption and evenly saturates the skin with abundant hydration for lasting, real results.

The Pat/Press Method™

1. DISPENSE
After cleansing with the Active Renewal Cleanser, spray Active Treatment Essence  5 to 7 times directly onto the face, neck and chest.
2. PAT/PRESS
With hands, gently pat and press into the skin for 5-10 seconds. This technique encourages absorption to evenly hydrate the skin.
3. SEAL
To amplify results and seal in hydration, immediately follow with 5-6 drops of Active Botanical Serum.

How To Apply: ACTIVE BOTANICAL SERUM

Developed alongside Active Botanical Serum, our Push/Press Method™ of application uses the warmth generated from quickly rubbing hands together to further activate the Serum. Similar to a massage, firm pushing and pressing into skin creates a pump-like action, which enhances circulation to boost your natural glow.

The Push/Press Method™

1. PREP
Prep the skin with Active Treatment Essence.
2. DISPENSE
Place 5-6 drops of Active Botanical Serum in the palm of your hand.
3. ACTIVATE
Quickly rub the palms together to further activate the Serum. 
4. PUSH/PRESS
Using both hands, push and press into face, neck, and décolleté for 30 seconds. 

Need an application tutorial? Watch our founder, April, apply our products using the signature application methods.

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