Clean Start: What Does Natural Skincare Mean?

Clean Start: What Does Natural Skincare Mean?

In recent years, the term natural skincare has become prolific, making the substance and intention behind those words increasingly difficult to decipher. For us, the meaning of natural skincare is rooted in a larger ethos: profound respect for the wisdom and power of the natural world. Since our launch in 2013, our products have embodied the value of using meticulously chosen, whole botanicals to safely nourish and transform skin, an approach inspired by our founder’s upbringing in the world of fine winemaking. Discover how we are setting new standards for natural skincare in our approach to not only how our products are made, but how our business is run.

There was a time when it felt like there were only two choices: use natural, non-toxic skincare and sacrifice efficacy, or use products made with potentially harmful ingredients that delivered results. A lose, lose proposition that led our founder to create Vintner’s Daughter to offer a better choice: all-natural, non-toxic skincare that delivers incredible efficacy and the peace of mind that comes with knowing that what you are putting on your skin is formulated without potentially harmful ingredients like synthetic fragrance, sulphates, parabens, phthalates, PEGs, or SLSs. Accomplishing this however required an all-new approach to natural skincare.

Identifying Nature’s Very Best Healers

Even before they fully understood how or why, ancient apothecaries were turning to certain botanicals for their healing abilities; natural ingredients whose role in the effort to care for skin is centuries-old. Now of course we know how botanicals like acerola, nettle and bergamot go about the work of restoring, soothing, brightening, smoothing and protecting skin. We know which plants are the most nutrient-dense and which are rich in performance powerhouses like vitamin A, vitamin C and ceramides. We select each of our natural ingredients for its unique properties—phytonutrients, antioxidants, fatty acids, adaptive superpowers—nutrient density and time-tested efficacy, each one delivering, in most cases, many meaningful benefits to skin. Nothing is ever added for fragrance alone. Over 30 botanicals are used in the formulation of Active Treatment Essence, and Active Botanical Serum is formulated with 22 of the world’s most nutrient-rich botanicals. Once chosen, we search the globe for where our ingredients are best grown—the winemaking concept of terroir—and find responsible producers to source from, many of which have used the same sustainable, organic farming practices for generations.

Sourcing Straight From The Earth

As they are processed, foods lose nutritional value. The same is true for the natural ingredients in skincare. This is why we begin our formulas with fully intact, whole plants, active and unprocessed, their life-force energy and natural healing properties potent. The benefits of this unique approach are far more profound than anything a synthetic nutrient or an inexpensive extract could offer. Think of it as the difference between a heavily processed meal replacement bar and a beautifully prepared plate of food made from thoughtfully grown, in-season ingredients. They may contain similar nutrients, but only one will truly help your body to thrive. Beginning with whole plants forms a direct line between the natural world and your skin, acknowledging and honoring their deeply intrinsic relationship.

An All-New Way To Formulate

Everything the skin needs to thrive—hydration, antioxidants, fatty acids, vitamins, minerals—are all abundant in nature. But capturing this natural goodness in concentrations potent enough to deliver real, transformative results to skin comes down to formulation. It turns out there was one vital, missing ingredient in skincare: patience. Enter our 21-day Phyto Radiance Infusion, which is at the heart of the formulas for both Active Treatment Essence and Active Botanical Serum. This methodical, temperature-controlled, three-week infusion process was designed to capture every ounce of the powerful nutrition in our whole plants in the most optimal ratios and infuses it into our formulas. Incidentally, lengthy, whole plant infusions are another time-honored technique of ancient apothecaries who valued efficacy over efficiency. Skin immediately recognizes the brightening vitamins, balancing minerals, strengthening amino acids, nourishing fatty acids, antioxidants and phytonutrients at a foundational level and puts them to work safely, effectively and efficiently to bring out a natural radiance.

Having A Net Positive Impact

For us, natural skincare is not just about ingredients. All aspects of the way something is made and put into the world must reflect a sense of responsibility and respect for each other and our planet. We exist to not only impact your skin in the most beneficial ways, but to have a positive impact on the world. The multi-beneficial nature of our formulas and two product offering, Active Treatment Essence and Active Botanical Serum, speak to our less is more philosophy, which centers on the belief that if one product can deliver a myriad of benefits, fewer products are needed, fewer are produced, and less natural resources are utilized. We view our efforts around sustainable packaging, responsible sourcing, offsetting of our annual carbon emissions, cruelty-free certifications, donations to support earth advocacy and certification as a California Green Business as simply the best, and most responsible way to do business. Visit our IMPACT page to learn more about all the ways we are working to ensure a beautiful future for all of us and Mother Earth.

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