How To Build Your Ideal Skincare Routine
The key to building your perfect skincare routine is to start with a solid, effective foundation. Luckily, a thoughtful, intentional regimen doesn’t require endless steps, just a few basic principles to ensure you are meeting your skin’s needs. Discover the simple equation for a radiant, healthy glow.
Cleanse: Prep The Skin
Daily cleansing of your skin has two important purposes. First, it removes the surface layer of makeup, dirt and pollutants from your skin, preventing clogged pores and breakouts. Secondly, a clean canvas preps the complexion for the hydration and moisture that follows, allowing the products to sink in more easily and effectively. Choose a cleanser that works well for you but be mindful of anything too harsh or or that contains artificial exfoliants that can irritate. Our founder, April, for instance opts for our Active Renewal Cleanser, which is an advanced, gently foaming cream formula that combines an innovative 2-in-1 cleanse that visibly brightens, balances and energizes skin while thoroughly removing makeup, sunscreen and daily buildup.
Hydrate: Replenish And Renew
The importance of a hydration step to combat water loss is probably the one that is most often missed. All skin types need more water—one of the basic building blocks of skin cells and a must for proper dermal function. Long considered an essential step in Korean and Japanese skincare regimes, more people are discovering the power of a hydrating essence to boost your entire routine to new, extraordinary heights, earning it the name “miracle water.” In addition to hydration, we formulated Active Treatment Essence to be a nutrient-rich multitasker, delivering 70+ nutrients to renew and illuminate and serving as toner, gentle exfoliant, hyaluronic serum, vitamin C serum, antioxidant serum and probiotic serum all in one.
Moisturize: Nourish And Defend
Moisture follows hydration for good reason. Moisture nourishes the skin to do away with dryness while supporting a well-functioning barrier, which prevents hydration loss. But the role your moisture step serves in your routine does not have to stop there. Active Botanical Serum delivers powerful, restorative moisture to deeply feed the skin with over 60 skin-beautifying nutrients like vitamins A, E, and K, magnesium, calcium, and all four omega fatty acids, along with actives like phytoceramides and antioxidants. Plus, the formula’s small particle size allows it to readily absorb for a supple, lit-from-within glow.
Sunscreen: Shield and Protect
Be sure to include sun protection as a foundational final step of your daytime routine to shield skin from harmful UV rays and negative effects of excess sun exposure.
Extras To Consider
Adding a few extras now and again to an already solid foundation never hurts. One of our favorites is giving yourself a soothing facial massage, like this one using Active Botanical Serum, to help relieve tension and boost circulation for an allover healthy radiance.
